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Louis Vuitton Gives Football’s Biggest Prize the Ultimate Luxury Upgrade

For the FIFA World Cup 2026™, Louis Vuitton once again brings its legendary craftsmanship to football’s biggest stage with the unveiling of the official Trophy Trunk. Handmade in the House’s historic Asnières workshop, the bespoke trunk is finished in Monogram canvas with a hand-painted gold “V” symbolising both Victory and Vuitton, while the interior is lined in soft leather to protect football’s most coveted prize.

The Trophy Trunk will make its on-pitch debut during the FIFA World Cup 2026™ Final, continuing a tradition that has accompanied the tournament since 2010. Alongside the launch, Louis Vuitton is also releasing a limited-edition collection of collectable trunks, including watch coffrets and the iconic Malle Courrier, each inspired by the design of the official Trophy Trunk and available with personalised initials.

Blending sporting history with the Maison’s celebrated Art of Travel, the collection reinforces Louis Vuitton’s long-standing relationship with the world’s greatest sporting events, proving once again that victory always travels in Louis Vuitton.

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