During Paris Fashion Week, Penfolds unveiled a new creative chapter with Troye Sivan, announcing a global partnership and the launch of Bin 389 Designed by Troye Sivan. The collaboration debuted on March 4 at Quartier Général in Paris’s 11th arrondissement with an intimate dinner bringing together Sivan’s creative circle, including Gabbriette, Fai Khadra, Tish Weinstock, Marc Forne, Lila Moss and Ludovic de Saint Sernin.
The evening unfolded across three rooms curated by Sivan alongside Luca Pronzato of We Are Ona, subtly referencing the design language of Sivan’s lifestyle brand Tsu Lange Yor. Guests first gathered beneath a cascading installation of photos from Sivan’s personal camera roll before sitting down to a seasonal dinner by chef James Henry.
The highlight of the night was the reveal of two limited-edition releases from the 2023 vintage: a 750ml Bin 389 Designed by Troye Sivan and a 1.5L magnum art bottle handcrafted by South Korean artist Rahee Yoon. Only 20 magnums exist worldwide, making them highly collectable.
The evening closed with an afterparty soundtracked by vinyl selections from Paris listening bar Bambino. The launch marks the first instalment of a multi-year creative partnership between Penfolds and Sivan, with further collaborations expected throughout 2026.
