British label Represent continues its Spring/Summer 2026 story with Drop 2 of “Dream On”, a collection where British identity collides with the mythology of the American West Coast.
This chapter leans into Americana through the lens of sport, music and Sunset Strip nostalgia. Oversized varsity silhouettes, mesh jerseys and washed finishes nod to classic American football culture, while pieces like the Knitted Varsity Jersey and Pegasus mesh long sleeve feel straight out of a Friday night stadium under California lights.
The collection also taps into Los Angeles nightlife history through a collaboration with The Viper Room, the legendary Sunset Strip venue long tied to rock-and-roll culture. Graphic tees and headwear reinterpret the club’s iconography through Represent’s bold visual language, while another reference comes via Mel’s Drive‑In, the classic diner immortalised in LA pop culture.
Accessories reinforce the West Coast attitude from retro diner caps to the return of the brand’s sharp Aura sunglasses, while denim remains a core pillar with the R1 Slim Denim, balancing the collection’s relaxed athletic silhouettes.
Shot at the iconic Stahl House, the campaign leans into 80s nostalgia and panoramic Hollywood views, capturing the faded glamour and sun-bleached attitude that defines spring in Los Angeles.
Drop 2 of the Represent SS26 “Dream On” collection is available now online and in Represent stores globally.
