Diesel has officially named the Japanese girl group HANA — CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, and MAHINA — as its new Japan Brand Ambassadors.
The appointment marks a first for Diesel, with an entire group taking on the ambassador role. For fans of the brand, it feels like a natural match: HANA brings confidence, individuality and the kind of bold self-expression that has always sat at the heart of Diesel.
The connection began with HANA’s July 2025 single Blue Jeans, when Diesel provided styling for the jacket visuals, music video and promotions. Now, that early synergy has grown into something bigger, with the group fronting new visuals dressed in Diesel’s signature denim, alongside the brand’s new D-LINE bag.
For Diesel lovers, it is a fresh new chapter. For HANA fans, it is a major fashion moment.
