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Puerto Rican artist Bad Bunny made history at the 2026 Super Bowl LX halftime show, delivering a performance that celebrated his heritage and used fashion, music, and stagecraft to make a cultural statement on one of the world’s biggest platforms. As the first male Latino headliner to perform his set entirely in Spanish, he blended his Grammy-winning sound with visuals and symbolism that highlighted Puerto Rican and Caribbean identity.
For the show, Bad Bunny wore a cream-coloured ensemble designed by Spain-based fashion brand Zara, styled by his longtime collaborators Storm Pablo and Marvin Douglas Linares. The outfit featured a collared shirt and tie under a sport-inspired jersey bearing his family name Ocasio and the number 64, paired with matching chinos. By choosing Zara — a globally recognised but accessible brand rather than a typical luxury label — he made a fashion choice that felt both intentional and culturally resonant. On his feet, he wore a new all-white version of his signature Adidas BadBo 1.0 sneaker, marking another notable moment in his ongoing creative partnership with the sportswear giant.
Bad Bunny used every element of the performance, from wardrobe to visuals, to weave politics through music at a national sports event usually dominated by spectacle. The show opened with a set resembling Puerto Rico’s sugarcane fields, invoking the island’s history and landscape.
Throughout the performance, the staging transitioned through scenes and symbols that spoke to Puerto Rican cultural life and resilience. By performing virtually all his music in Spanish and centring his sound around DeBÍ TiRAR MÁS FOToS, he reinforced pride in his roots and in Spanish-language music on a stage that reaches hundreds of millions.
Guest performances by mainstream American artists Lady Gaga and Ricky Martin blended pop sensibilities with Latin and Caribbean rhythms, while instruments like maracas, guiro, and hand drums further anchored the show in cultural soundscapes that transcended language barriers and spoke directly through rhythm and energy.
The performance also touched on deeper themes tied to Puerto Rico’s history and ongoing challenges. Through song choice and staging, Bad Bunny referenced issues such as infrastructure struggles and colonial legacy, inviting audiences to consider broader narratives beyond entertainment.
He closed the show holding a football inscribed with the message “Together, we are America,” and then embraced a moment of unity, that included U.S., Canadian, and Caribbean flags as part of a shared cultural celebration. The on-screen message, “the only thing more powerful than hate is love,” reinforced the political and cultural resonance of the performance.
By foregrounding fashion, music, and heritage in equal measure, Bad Bunny’s Super Bowl halftime show became not just a performance but a statement, one that honoured his Puerto Rican roots and brought visibility to culture and identity on a global stage.
