Gant Opens “The Gant House” at Mister Nice in Mayfair

Fashion, Food, Places, Travel, Travel and Tourism

2 mins read

American sportswear brand Gant is bringing its Autumnl/Winter 2025 campaign to life with an exclusive takeover of Mayfair’s acclaimed restaurant, Mister Nice. Running from 19 September to 15 October, the month-long collaboration transforms the space into The Gant House—a refined clubhouse inspired by the American East Coast and the brand’s preppy heritage.

On arrival, guests enter The Dining Room, where the spirit of East Coast hospitality is reimagined in a convivial setting. Mister Nice will serve a specially curated menu of American classics with a French twist, presented on custom tableware inspired by Gant’s collegiate roots. Playful details, from branded matchbooks to coasters, echo the timeless ease of Ivy League style.

Adjacent to the dining space, The Lounge offers a moodier backdrop. The oak-panelled bar, low lighting, curated wine selection, retro soundtrack and tabletop games invite guests to linger, while Friday evenings will see a rotating line-up of music and art events, offering new ways to experience the brand’s heritage in a contemporary setting.

Extending the collaboration beyond dining, Gant will unveil a dedicated pop-up at 20 Davies Street. The space will showcase a curated edit of Fall/Winter 2025 pieces, spanning shirting, tailored blazers, elevated knits, outerwear, footwear and accessories—each reflecting the brand’s signature balance of refinement and ease.

“We wanted to create more than a campaign showcase – we set out to build an immersive experience that captures the spirit of Gant,” says Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant. “By bringing together dining, culture and style under one roof, and extending the experience with our Davies Street pop-up, we’re offering our community new ways to connect with the brand’s heritage while discovering its modern expression.”