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In a landmark renewal of creative collaboration, Harrods is once again throwing open its storied doors to emerging fashion talent from the Middle East and North Africa. This summer, the legendary Knightsbridge retailer reaffirms its partnership with Fashion Trust Arabia (FTA), championing four exceptional 2024 FTA Prize winners—each a visionary reshaping the contours of contemporary fashion.
From July 2025, the collections of Yasmin Mansour, Nadine Mosallam, RAMLA, and APOA will grace both the physical and digital shelves of Harrods, placing them in direct dialogue with one of the most discerning global audiences in luxury retail.
“This is about more than fashion—it’s about cultural exchange, innovation, and legacy,” says Simon Longland, Director of Buying – Fashion at Harrods. “We’re not just stocking new designers; we’re investing in the future of fashion.”
The four designers span a spectrum of style, philosophy, and heritage, but they share a commitment to authenticity, sustainability, and craft.
Yasmin Mansour of Qatar pushes the boundaries of eveningwear with avant-garde silhouettes that fuse conceptual design and ethical craftsmanship. Her pieces read like poetic sculptures, balancing bold femininity with a moral compass.
Nadine Mosallam, straddling Cairo and London, takes a more intimate approach. Her ready-to-wear line blends soft structure with storytelling, translating Egyptian heritage into wearable forms of nostalgia and pride.
RAMLA, the Egyptian accessories label, is on a mission to revive artisanal practices through a sustainable lens. Each collection champions local craftsmanship, offering timeless pieces that empower women and preserve cultural legacy.
APOA (A Piece of Art), founded by three Saudi creatives, produces architectural jewelry that blurs the line between adornment and sculpture. Designed in Riyadh and Barcelona and crafted in Italy, APOA’s pieces are a global love letter to form, function, and finesse.
The collaboration doesn’t end at the product rack. Harrods will also engage in the FTA mentorship programme, with Clemmie Harris, Head of Buying – Contemporary, Sport & Essentials, leading an expert session on range planning and merchandising strategy—vital skills for any emerging brand aiming for longevity.
Tania Fares, Co-Chair of FTA, highlights the significance of this partnership: “Harrods’ continued support goes beyond retail—it’s a powerful endorsement that gives our winners global visibility, commercial access, and a platform to grow sustainably.”
This holistic approach—offering both visibility and business acumen—is emblematic of Harrods’ commitment to shaping fashion’s future, not just curating its present.
Every day, Harrods becomes a crossroads of cultures and ambitions, where luxury meets legacy. Through editorial features, immersive in-store programming, and a powerful digital presence, Harrods is giving these MENA talents a platform to tell their stories at scale.
For Harrods, this is also part of a broader vision to strengthen its relationship with the MENA region’s fashion-forward community and rising luxury clientele. It’s a mutually beneficial embrace—one rooted in shared respect for artistry, craftsmanship, and innovation.
As Harrods prepares to unveil these collections this July, one message resounds: fashion has no borders when creativity is the currency. And thanks to partnerships like this, the runway from Doha or Riyadh to Knightsbridge is now shorter—and more stylish—than ever.
