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Bad Bunny, also known as Benito or El Conejo Malo, is a Puerto Rican songwriter, singer, rapper, and actor who has become one of the hottest Latino acts in the music scene. With three Grammys, eleven Latin Grammy Awards, and being the most-listened-to Latin artist of 2024, the singer is a force to be reckoned with.
Apart from breaking boundaries in music, the artist also makes it clear that fashion and music go hand in hand. His voice speaks volumes as he not only achieves stardom but constantly challenges generational rules and expectations by embracing who he is and what he wants to represent.
Fashion is genderless, despite what others say. Benito, who has always been an advocate for wearing what you want, has demonstrated that he doesn’t care what others think and has always worn what feels right to him. Over the years, we have seen the singer evolve and experiment with his style—from bright colors and patterned clothing at the start of his career to brand deals with the most famous and recognized fashion houses. This is Benito’s style evolution.
The rise and breakthrough of his career began when he started making music in 2014. Benito gained recognition in Latin America in 2017 with his hit song “Soy Peor.” Over the years, he has released notable hits with artists such as Cardi B, Drake, Arcángel, Becky G, and even Daddy Yankee. As his songs gained popularity, his style became a blend of classic and fresh, with most of his clothing featuring neon colors, different textures, and signature pieces like his iconic sunglasses or third-eye design. The singer wasn’t afraid to experiment with bold statement pieces and pops of color on the red carpet or in everyday wear.
Beyond his clothing choices, Benito’s hair was often a bold statement in itself. He frequently rocked a shaved head or experimented with creative designs shaved into his scalp. Whether opting for unique patterns on the red carpet or a striking neon green hairstyle at the 2019 Latin Billboard Awards, the singer wasn’t afraid to push the boundaries of his look. His style was all about creativity—if it felt right, it made him feel good.
His street style was more laid-back and casual, often featuring white sneakers, jean jackets, and his signature tinted sunglasses. The singer kept it simple yet stylish with chains around his neck and hats. On the red carpet, he was seen in more animal prints, black and red colors, and plaid patterns—reflecting a period when he was figuring out what felt good to him and which stylists he was working with.
His fashion and style have also been an advocacy for who he is. In 2018, while traveling to Spain, Benito was refused service at a nail salon for being a man. Taking to Twitter to voice his criticism, the singer expressed how others seemed unwilling to accept who he was and what he wanted to represent. Since the beginning of his career, his dedication to staying true to himself has been widely admired.
The rise of Benito around the world was remarkable; by this point, everyone knew who he was or had heard of him. From his surprise appearance at the Super Bowl Halftime Show with Shakira and JLo to co-hosting the 2024 Met Gala, the singer has remained in the fashion spotlight for the past four years.
His style and influence have been regarded as one of the greatest fashion moments in music. With appearances in the front rows during fashion week, Benito has established long-lasting relationships with brands such as Jacquemus, who dressed him for the 2023 Met Gala in a white open-back suit with a long tweed floral train. From sitting front row for Gucci in a relaxed button-down, jeans, and the brand’s signature “Jackie” bag, the singer has made his mark in the fashion scene. He also debuted in a luxury commercial alongside Kendall Jenner for Gucci during their promotional campaign for travel.
His new style became more relaxed, featuring neutral tones for red carpets, with matching or semi-proportional silhouettes and colors ranging from blacks and browns to elegant leather patterns. On red carpets, Benito is often seen in a chic, classic, all-black tailored look or, depending on the function and setting, a more colorful and layered outfit suited for the occasion. For his everyday and concert attire, the singer wears any style or “vibe” he chooses. Over the years, his range has been diverse, from streetwear with bright colors and shoulder pads to brown leather jackets, boot-cut jeans, and bandanas.
Throughout these years, his style became a blend of different influences, creating a unique mix for himself. In 2020, a noticeable change was his decision to grow out his hair and beard. This marked a new era where he experimented with textures and styles, including braids and half-up dos. The singer not only transformed his look but also sparked a trend within the Hispanic community, inspiring others to wear or recreate his hairstyles in different ways.
His influence in fashion has always been an advocacy for his culture and community as well. In 2020, the singer performed on The Tonight Show Starring Jimmy Fallon wearing a shirt that read, ‘They Killed Alexa. Not a Man in a Skirt,’ in reference to reports of how a victim in Puerto Rico, Alexa Negrón Luciano, had been misgendered and fatally shot a few weeks prior to the performance. His influence in fashion is not just about attending fashion shows and be seen with the biggest fashion houses around the world but also about highlighting problems happening in his community that should be paid attention to.
The singer has not only created new trends within the fashion community but has also brought his culture to every corner of the world. Whether you’re in Barcelona, Mexico, America, or Puerto Rico, one thing is for sure: you’ll always hear ‘Titi Me Preguntó’ at the club. You can now stream Bad Bunny’s new album Debí Tomar Más Fotos on any streaming platform, and we can keep an eye out for upcoming tour dates around the world.
