Badwater Tequila, the modern, Gen-Z ready-to-drink tequila brand, has announced the launch of their campaign featuring co-founder and creative director Cora Delaney with talent Eva Apio, Jordan Vickors, Leo Mandella, Mathilde Mellor and A2.
The nationwide launch of its bestselling Pineapple Crush is landing on the shelves of Sainsbury’s nationwide from 29th March 2026.
Made with blanco tequila, real fruit juice and natural flavours, Pineapple Crush delivers a bold, fruity and refreshing Tequila for any occasion – with just 163 calories per 330ml can.
Cora Delaney; Co-founder and Creative Director of Badwater Tequila is redefining how younger, Gen-Z consumers connect with alcohol brands. Built around culture, authenticity and quality, the brand has quickly carved out a distinctive voice within the fast-growing RTD category, moving away from traditional tequila clichés and instead immersing itself at the heart of culture and community.
Cora Delaney, Co-founder and Creative Director of Badwater Tequila and Founder of EYC LTD, said:
“Pineapple Crush is everything younger consumers connect with — bold, fruity flavour, clean ingredients and something that feels like them, with a true sense of fun that feels genuinely current.
Launching with Sainsbury’s is an incredible milestone for us, and we’re hugely excited. Sainsbury’s gives us a massive opportunity to reach even more people nationwide, putting Badwater Tequila into everyday moments — not just special occasions.”
The Sainsbury’s listing marks a significant step in Badwater Tequila’s ambition to become the UK’s leading ready- to-drink tequila brand. With tequila-based RTDs continuing to see strong demand and drive growth across the category, grocery expansion represents a strategic and important channel for unlocking scale and building mainstream awareness.
Availability
Badwater Tequila Pineapple Crush (163 calories per 330ml can) launches nationwide in Sainsbury’s large-format stores from 29 March 2026.
