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Showcasing her true artistry and truly unique vocals, newcomer Juno James has unveiled her latest poignant release, “Cowboy”. Blending contemporary Pop with Country soul, the up-and-coming singer-songwriter has caught the eyes of many since her debut in spring. Accumulating over 167,000 TikTok followers in just 4 months, not to mention her following of 131,000 on Instagram, Juno James is on a mission to prove herself as a one-to-watch artist. Turning the heads of many up and down the nation, “Cowboy” is her most vulnerable track to date.
“Cowboy” is a quiet, powerful exploration of what it felt like to love someone behind the scenes. In the midst of heartbreak, Juno wrote this captivating track whilst in Los Angeles, a place that now feels like her second home. Channelling emotion through an abstract perspective of the relationship of which she’d just come out of, “Cowboy” is harnessed with a raw sense of vulnerability. Building a bridge of relatability through her use of storytelling, Juno’s vocals sit centre-stage in this cinematic masterpiece laced with dreamy textures and silk-like melodies.
With “Cowboy”, Juno James once again proves she’s a master of emotional world building. A powerful evolution in the singer-songwriter’s catalogue with lyricism that unfolds like a confessional letter “I’d keep loving you long after they bury your name, in the hills, in the homes” she sings. “Cowboy” is a song for anyone who ever loved someone, not for who they became, but who they were when no one else was watching.
‘I wanted this song to feel like you’re watching a movie in slow motion. There’s beauty in it, but also ache. It’s not about dragging someone down, it’s about holding onto the real version of them, even when the world only wanted the highlight reels’.
