From a life-size supercar to exclusive fashion pieces, Rockstar Games brings the world of Grand Theft Auto VI into London’s luxury retail scene.
Vice City has arrived in London, and it has brought some serious style with it. Ten days ahead of the scheduled release of Grand Theft Auto VI, Rockstar Games has partnered with Selfridges to transform The Corner Shop into an immersive celebration of the game’s fictional world.Running from 9 to 28 November, Vice City Arrives at Selfridges brings together gaming, fashion and automotive culture, with more than 50 exclusive products available as part of the takeover.
The centrepiece is a life-size, fully functional recreation of the Grotti Cheetah supercar, bringing one of the game’s automotive icons into the real world. Joining it is Macca the Gator, a ten-foot character from the fictional television show Macca & Friends, surrounded by colourful visuals inspired by Vice City’s Art Deco architecture.
Fashion is equally central to the collaboration. The collection includes Vice City Narcos jerseys and shorts, Manatees starter jackets, sweatshirts, graphic T-shirts, silk scarves, beach towels and accessories. A standout is the Grand Theft Auto VI Goodtime State Varsity Jacket, alongside collectible pieces including basketballs, keychains and a Burger Shot takeaway bag.
The collaboration also extends to lifestyle products created with brands including Winmau, Members Only and Hedley & Bennett, further blurring the lines between gaming merchandise and contemporary streetwear. Outside, Selfridges’ Oxford Street façade takes on a neon-inspired Vice City identity, with animated artwork and illuminated displays that change throughout the day.
It’s an interesting meeting of luxury retail and gaming culture, turning one of the year’s most anticipated entertainment releases into a physical fashion and lifestyle experience. Vice City Arrives at Selfridges runs from 9–28 November 2026 at The Corner Shop, Selfridges, 400 Oxford Street, London. Selected products are also available at Selfridges Birmingham and Manchester, and online.
