In the past decade, streetwear has taken the fashion world by storm with its fearless versatility—a style that makes the stiff look effortlessly laid-back, even in the most high-pressure moments. Aries Arise saw the potential of this cultural shift from the very beginning and carved out its own lane as a boundary-pushing force in fashion. On April 22, 2025, the London-based brand will release Aries Arise Archive—its first visual montage chronicling the brand’s evolution, ethos, and enduring impact.
Published by Rizzoli, Aries Arise Archive packs 288 standout graphics, boundary-breaking collaborations, and rare behind-the-scenes moments into fewer than 400 pages. Founded in 2009 by Sofia Prantera and Fergus Purcell, the label fuses London’s rebellious energy with Italian craftsmanship to create a streetwear aesthetic that defies norms and dares to provoke.
From jeans with zipper details that zip from behind—blurring the line between fashion and fetish—to hoodies that play optical tricks with phallic designs mimicking the Eiffel Tower, Aries Arise leans into the provocative. The collection asks a bold question: how far are you willing to go with what you wear?
The brand’s collaborative roster reads like a who’s who of cultural disruptors—linking up with names like New Balance, Clarks, Crocs, and icons such as Mia Khalifa and David Sims. Each collab adds a new layer to Aries’ visual and ideological language.
Adding to the book’s creative firepower is its designer, Jonny Lu, former creative director of i-D magazine and a standout in contemporary men’s streetwear. The visuals are brought to life on lush Munken paper, giving the book a tactile edge that matches its bold content. Whether you’re flipping through its pages at home or on the move, Aries Arise Archive is a time capsule of raw creativity—one that will continue to inspire eccentric minds and fashion’s forward thinkers for generations.
