Beats has introduced the Beats 360, a new flagship headphone that places personal style alongside upgraded sound, comfort and performance.
For the first time, Beats is bringing interchangeable ear and headband cushions to its over-ear line, allowing listeners to switch colours and materials depending on their style, activity or mood. The Beats 360 launches in four core colourways — Black, Cloud, Pink and Sky — with additional cushion kits extending the palette to Navy and Volt.
The customisation is designed to make the headphones feel as much like a personal accessory as a piece of technology, something Kendall Jenner says works naturally with her own constantly changing style.
“I’m always on the go and switching between so many different looks,” said Kendall Jenner. “So Beats 360 fits my lifestyle. I love that I can switch the cushions to match whatever I’m doing that day.”
Beyond the new customisable design, Beats 360 features a completely redesigned acoustic platform with custom drivers, Adaptive EQ and the brand’s most advanced Active Noise Cancelling system to date. Personalized Spatial Audio with dynamic head tracking and Dolby Atmos add another layer to the immersive listening experience.
The headphones have also been designed to move beyond everyday listening. Performance Knit cushions use breathable memory foam with fitness and stability in mind, while UltraPlush offers a softer option for extended wear. Beats 360 is also the brand’s first over-ear headphone to carry an IPX4 sweat and water-resistance rating.
Battery life reaches up to 32 hours, with Fast Fuel providing up to an hour of playback from a five-minute USB-C charge. Beats has also increased its focus on sustainability, with 80 per cent recycled plastic used across multiple headphone components.
With Beats long positioned at the intersection of music, fashion and culture, the 360 feels like a natural evolution: a headphone designed not simply to be listened to, but styled.
Beats 360 is available now in more than 100 countries and regions.
