For Spring 2026, Calvin Klein doubles down on its signature language of confidence and sensuality, unveiling two new campaigns led by football star Raphinha and actor Dakota Johnson.
Captured by photographer and director Daniel Sannwald, the men’s campaign puts Raphinha in motion, quite literally. Shot on a beach at sunset, the visuals highlight the footballer’s athleticism and ease as he moves through a series of dynamic poses in Calvin Klein’s latest underwear innovations. The focus is on performance-driven design, introducing Icon Active Mesh, engineered with ventilated mesh panels for enhanced airflow, alongside Icon Cotton Stretch, which features a stitch-free Infinity Bond waistband and moisture-wicking finish.
“As an athlete, I’m always focused on how I move and how I feel,” Raphinha said of the collaboration. “Calvin Klein underwear is designed for performance.”
A few days later, the brand shifted tone with the launch of its women’s campaign starring Dakota Johnson in her debut for Calvin Klein. Directed and photographed by Gordon von Steiner, the campaign captures the actor in a quiet, intimate setting at home, moving between moments of work, rest and play.
Here, the spotlight falls on the brand’s Ultralight underwear and 90s-inspired denim. Pieces such as the Perfectly Fit Ultralight Bra, designed with spacer cup technology for near-weightless lift and shape, sit alongside the Archive High Rise Slim Jean and relaxed trucker jackets in vintage washes. The styling reflects a clear philosophy: effortless, pared-back dressing where comfort and sensuality coexist.
“Calvin Klein jeans and underwear have a timeless quality,” Johnson said. “Sometimes, a woman just being is the sexiest thing.”
Together, the two campaigns underline Calvin Klein’s enduring formula: confident casting, minimalist styling and an emphasis on pieces designed to move with the body. Both launched globally across retail, digital platforms and large-scale out-of-home placements earlier this month.
