London designer Roksanda Ilinčić has opened a new chapter for her label with the launch of the ROKSANDA Concept Store on Sloane Street.
Opening on 12 March at 171–172 Sloane Street, the space is conceived as more than a traditional retail environment. Instead, it acts as a physical expression of the ROKSANDA universe — where fashion, art, design and craftsmanship intersect.
Curated personally by Ilinčić alongside four female collaborators, the store features architect-led furniture selected by Béton Brut, sculptural works by artist Gabriele Beveridge, florals from London atelier Grandirosa and sensory wellness elements by British fragrance house Commune. Interior architect Bradley Taylor helped shape the space, presenting the brand’s Spring–Summer 2026 collection in a gallery-like environment.
“This Concept Store is not simply about fashion,” said Ilinčić. “It is about creating a space where art, design and craftsmanship coexist.”
Alongside the ready-to-wear collection, the store offers a series of bespoke services exclusive to the location, including colour customisation, made-to-order gowns and bridal pieces, as well as early access to upcoming collections.
Running until 8 June, the three-month residency will also host a programme of cultural activations and events, positioning the brand not just as a fashion house but as a creative platform for dialogue, design and community.
