It was only a matter of time. Cult Gaia, the label that redefined sculptural accessories and turned dressing into objet d’art, has officially launched menswear. The Spring/Summer 2026 collection drops on the 3rd March, 2026, and it arrives not as a soft introduction, but as a fully realised world.
Shot at Praia do Arpoador in Ipanema, Rio de Janeiro, the campaign leans into atmosphere over noise. Think boxy camp shirts washed in sun-faded beach scenes, worn with wide-leg olive trousers that drape with quiet intention. Elsewhere, a tapestry-style zip-up jacket in horizon tones of ocean blue, coral, dusk, feels closer to wearable art than seasonal trend. Even the pared-back pieces, from brown knit sets to textured black shirting, carry that same sculptural sensibility.
Founded in 2012 on the principle of the objet d’art, the brand’s expansion into menswear feels instinctive. Relaxed linen tailoring, embroidered outerwear, high-waisted workwear denim and hand-designed swim complete the offering, not a tentative capsule, but a considered wardrobe.
Masculinity here reads assured yet unforced. No theatrics, just form, texture and presence.
The collection is available now at cultgaia.com and in select boutiques.
