As one of K-pop’s most influential style figures, KARINA of aespa has built a reputation that extends far beyond the stage. Now, the global star is adding another major fashion partnership to her growing portfolio, joining Converse as the brand’s newest ambassador.
Marking her debut campaign, KARINA fronts two of Converse’s key silhouettes: the heritage-inspired Chuck 70 X and the bold, fashion-forward Run Star Crush. Together, the launches reflect two sides of modern dressing, balancing timeless design with a more experimental attitude.
For Converse, the partnership feels like a natural evolution. KARINA has become one of the defining faces of a new generation of K-pop artists whose influence now stretches from music charts to luxury fashion campaigns. Her ability to move effortlessly between performance, streetwear and high fashion makes her an ideal ambassador for a brand built around individuality and self-expression.
While the Run Star Crush continues Converse’s exploration of exaggerated proportions and sculptural footwear, the Chuck 70 X offers a refined update to one of the brand’s most recognisable classics, introducing elevated detailing while staying true to its heritage. Together, they signal Converse’s ambition to remain culturally relevant without losing sight of the silhouette that built its legacy.
As K-pop continues to shape global fashion conversations, partnerships like this have become far more than celebrity endorsements. They represent the growing influence of Korean artists on international style, where music, fashion and culture increasingly move as one.
The Run Star Crush is available now worldwide, while the Chuck 70 X launches globally on 27 August following its initial release in South Korea and China.
