Sport heritage meets contemporary lifestyle as Lacoste partners with New Era for a new capsule dedicated to modern golf style.
At the heart of the collaboration are New Era’s iconic 9TWENTY and 9FORTY caps, reimagined through Lacoste’s signature aesthetic. Crafted in lightweight cotton twill, the designs feature relaxed silhouettes, soft or structured crowns and an easy fit designed to move seamlessly from the golf course to the city.
The collection stands out through bold graphic badges inspired by Lacoste’s heritage, merging the Crocodile brand’s instantly recognisable identity with New Era’s headwear expertise. The result is a clean, sporty take on golf dressing — where comfort, silhouette and style matter just as much as performance.
The Lacoste x New Era capsule will be available from 18 March in Lacoste stores, online and through selected partners worldwide.
