Parisian label AMI Paris continues to strengthen its presence in the UK with a new men’s pop-up at Selfridges, open from March 16 to May 3, 2026.
Located on the first floor of the department store’s men’s space, the temporary boutique presents a curated edit of menswear and accessories, starting with the brand’s Spring–Summer 2026 collection. The pop-up also introduces AMI’s refreshed retail concept, designed to reflect the house’s relaxed yet polished Parisian identity.
Inside, the space draws inspiration from a modern Parisian apartment. Materials such as fauve leather, champagne-gold accents and dark oak wood create a warm, understated setting a subtle nod to the brand’s signature aesthetic of effortless, everyday elegance.
For London shoppers, the pop-up offers a seasonal glimpse into AMI’s world: clean tailoring, easy silhouettes and accessories that capture the quiet charm of contemporary Parisian style.
