TUMI is looking towards the Scottish Highlands for Autumn/Winter 2026, unveiling its latest seasonal campaign with longtime Global Brand Ambassador and McLaren Mastercard Formula 1 Driver Lando Norris.
Inspired by rugged alpine terrain, the Path to Peaks campaign follows Norris and a travel partner through the Scottish landscape, bringing TUMI’s relationship between performance, functionality and luxury into focus. Directed by Valentin Florian and photographed by Theo Gosselin, the campaign combines snow-covered mountains, lochs and woodland with the brand’s latest travel essentials.
For the new season, TUMI introduces a palette of Deep Pine, alpine green, dynamic camouflage and earthy neutrals, with Deep Pine appearing across several of the brand’s established collections, including Alpha, 19 Degree and Harrison.
Among the key pieces featured in the campaign is the ALPHA Large Dual Access Expandable Cabin in Deep Pine. The latest generation of Alpha, introduced earlier this year, is refreshed for Autumn/Winter 2026 in the new seasonal palette, retaining the collection’s focus on practical performance and travel organisation.
The cabin combines TUMI’s FXT® Ballistic Nylon with an expandable design and dual access to the main compartment, alongside multiple pockets and compartments designed for easy organisation on the move.
The campaign also showcases the HARRISON Bradner Backpack, presented in a refined black finish. Part of the Harrison collection’s wider Autumn/Winter evolution, it reflects TUMI’s move towards versatile everyday pieces designed to transition between work, travel and daily life.
Elsewhere, TUMI Axis makes its debut for the season, introducing a streamlined collection of lightweight everyday bags built around an “everything-in-place” organisation system.
The wider Autumn/Winter 2026 offering continues TUMI’s established luggage and accessories lines, with new colour and material stories extending across 19 Degree, Alpha, Harrison, Voyageur and other collections. The 19 Degree range brings the alpine inspiration into sculptural polycarbonate luggage in Deep Pine and Salt.
For Creative Director Victor Sanz, the season is about translating the quiet confidence of the Alps into design, with an emphasis on precision, purpose and considered luxury.
With Norris at the centre of the campaign, TUMI’s latest chapter makes a clear case for travel equipment that is designed not simply to move with you, but to keep pace with wherever the next journey leads.
