Chloé returns to the shoreline for the second chapter of Chloé à la Plage, a collection shaped around the softer, more escapist side of summer dressing.
Photographed by David Sims through a surrealist lens, the Spring/Summer 2026 campaign moves between fantasy and reality — capturing sun-faded afternoons, oversized seashells and dreamlike coastal landscapes that feel suspended somewhere between memory and imagination.
At the centre is Apple Martin, whose understated presence reflects the effortless mood running throughout the collection. Rather than leaning into overt glamour, the campaign focuses on a quieter form of luxury — one rooted in ease, spontaneity and movement.
Under the direction of Chemena Kamali, Chloé continues to refine its vision of femininity through fluid silhouettes and tactile softness. Airy dresses, broderie anglaise blouses and lightweight separates are designed to move naturally with the body, reinforcing the collection’s sense of freedom and lightness.
Accessories bring a more playful contrast, adding texture and personality without disrupting the relaxed rhythm of the collection. The result feels intentionally instinctive — less styled, more lived in.
More than anything, Chloé à la Plage taps into the emotional side of travel dressing. Not destination wear in the traditional sense, but clothing designed around atmosphere — pieces that feel tied to a mood as much as a place.
The Chloé à la Plage 2026 collection launches from 12 May 2026 in boutiques, online and selected summer destinations worldwide.
