Master Peace returns with if i don’t love you, who will?, a vibrant new chapter that sees the London artist embracing R&B while holding onto the genre-fluid energy that has always made him stand out.
Following the punk-leaning attitude of his earlier work, this new record feels smoother, warmer and more refined, without losing any of the personality and youthful spirit that first put him on the map. Funky basslines, crisp hip-hop beats, shimmering guitars and soulful melodies come together to create a sound that feels effortlessly fresh.
What makes the album particularly enjoyable is Master Peace’s ability to move between styles without ever sounding like he’s forcing it. From the nostalgic, carefree energy of falling in love with your friends and never moved on? to the laid-back groove of back at me, there’s a sense of fun running through every track.
The collaborations with Thomas Day, Diamond Cafe and Muni Long add further texture, bringing their own distinct influences into Master Peace’s colourful world while never overshadowing the main event.
At its heart, if i don’t love you, who will? is a record about evolution without losing your identity. It’s confident, catchy and full of character — a slicker side of Master Peace that still feels unmistakably like him. With infectious grooves, strong melodies and plenty of personality, this is an exciting step into a new era for one of the UK’s most versatile young artists.
